The Carousel

Aug

19
09

I've long been a fan of the AMC series "Mad Men". Not just for the writing, characters, drama or hype, but because I can relate to the show in as much as how I sell myself as a independant freelancer. I'f you're not familiar with the show, you should do yourself a favor and check it out. Mad Men is a drama series created by Matthew Weiner. Set in New York City in the 60's at the fictional Sterling Cooper advertising agency on New York City's Madison Avenue. The show centers on Don Draper (actor Jon Hamm), the agency's creative director, and the people in his life in and out of the office. It also depicts the changing social mores of 1960s America.



What I particularly like about the show is Hamm's way of delivering a presentation to potential and existing clients. In this particular clip, his character Don Draper talks about understanding the importance of "nostalgia" in presenting the campaign for Kodak's newest product "The Carousel".



There's something to take away from this presentation wether you're selling yourself or you're selling a product and that is capitalizing on the nostalgia your product or self can deliver. Does it remind you of something you heart is close to? Does it bring you back home? Does it take you to a place where you ache to go again? I aim to start working this philosophy into my products that I deliver.

agreed. any person that is in our line of business has to learn the art of selling their vision along with pulling the potential client in.

That speech will always motivate me. Always. So brilliant.